Mpowerful Web Solutions

FAQs: Digital Marketing & Web Design

Answers to questions concerning online marketing and website design to empower SBOs/SMBs.

Social Media Marketing

Social media is mandatory for any business to stay VISIBLE, and your customers expect you will have such presence these days. As people turn their already-limited attention spans away from traditional media, the integration of social media marketing is critical to stay engaged with consumers, build brand awareness, and even maintain your “web presence” on search engines like Google, Bing & Yahoo.

Social Media Marketing Package Description:

  • Set up social media contests and promotions with call-to-action (i.e. contests, coupon codes/exclusive discounts) to drive engagement and online conversion (i.e. request for quote, direct purchase, etc.).
  • E-Commerce store integration with Facebook (if online store is available).
  • Prepare reports using Facebook Page Insights and Google Analytics based on page activity and engagement.

E-mail Marketing

Today’s savvy, successful small and mid-sized businesses are tapping into e-mail marketing to boost customer loyalty, drive business to brick-and-mortar stores, online stores, and even leverage social networks to create long-term relationships with their customers.

E-mail Marketing Package Description:

  • Setup e-mail marketing account using cloud-based service (i.e. Constant Contact, GoDaddy EMM, iContact, MailChimp)*
  • Import e-mail contact list(s) from contact database, or export contacts from existing Excel, Gmail, Outlook.
  • Prepare e-mail content (images, links, text) based on client feedback and approval. Digital assets may require legal compliance per e-mail provider terms.
  • Schedule distribution date — May be necessary to coordinate e-mail marketing with planned product launches or trade show attendance.
  • Provide e-mail campaign report and recommendations for improving responses and conversions.
  • Train staff on use of e-mail marketing software — Entering new e-mail contacts, coupon codes, sales leads, converting to customers, post-sale follow up.
CRM Marketing systems are NOT just for Fortune 500 corporations these days. CRM (Customer Relationship Management) is actually a valuable resource for small to mid-sized businesses (SMBs) needing an efficient, cost-effective tool to support cross-channel marketing efforts. These online systems essentially track clicks and responses, generate sales leads, and determine which coupon/discount codes are working for specific campaigns. Mpower Web Solutions provides access to affordable “cloud-based” services for creating, tracking and measuring campaign activities and goals over multiple “touch points” for engaging with current and new customers.
A “responsive” web site is designed with a “mobile-first” method to ensure your business can be found by potential and current customers. According to a 2014 marketing research report by comScore, mobile device use for online searches is 80% (91% desktop/laptop). Google is also expected to reward “mobile-first” web sites with higher ranking opportunities. Be RESPONSIVE, not REACTIVEwith your web presence and digital marketing.
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Our Client Portfolio – Mpower Web Solutions has experience working with a diverse list of clients in various industries, including: Automotive, Construction Management, Direct Response Marketing, Entertainment, Entrepreneurial, Health and Wellness, Industrial & Manufacturing, Non-Profit, Office Decor & Interior Design, Professional Services, Real Estate, Sporting Goods Retail & Wholesale (Golf & Tennis Gift Products), and Youth Sports…just to name a few.

Our Service Areas – Mpower Web Solutions is based out of Temecula, California (close to the popular Temecula Wine Country, Riverside County). Our client portfolio includes small to mid-sized businesses from across the entire U.S. (i.e. Arizona, CaliforniaLos Angeles County; Orange County, North Carolina, Washington).

Technical Support & Training – We will provide initial training on web publishing for clients with the desire and/or resources to maintain their website in-house.

At Mpower Web Solutions, we are experienced with the latest digital marketing, social media, mobile responsive website design (WordPress CMS) and programming concepts. We also work with well-known domain and hosting providers (i.e. GoDaddy, Network Solutions, BigCommerce/Shopify/Volusion E-Commerce/WooCommerce for WordPress)*. Our digital marketing and web design specialists employ time-saving website publishing software to ensure efficient set up for your website project or online marketing campaigns.

*Service providers mentioned on this page are simply examples of preferred companies offering respective services. These companies are in no way affiliated with Mpower Web Solutions.