Does your small to mid-sized business need a new website design to launch a business venture, product, or update your professional portfolio? Perhaps your current website design simply in need of a “re-design” and “customer journey” enhancements for a more friendly visitor/shopping experience? Mpower Web Solutions offers affordable websites and upgrades, digital marketing, and e-commerce carts/storefronts for online orders and fulfillment.
What is “Responsive” Website Design?
A “responsive” website layout is actually all the rage these days. Our approach to website design and deployment ensures your customers can access your website or e-commerce storefront from numerous devices, including PC/Mac (desktop, laptop), Android, and iOS, on both smartphones and tablets. Important web elements such as graphics, logos, navigation menus, photo galleries, and videos are “optimized” to offer a “user-friendly” experience, therefore encouraging repeat visits, “call-to-action” and sharing across popular social media services.
Our Approach to Website Design, Deployment & Internet Marketing
Mpower Web Solutions has access to the resources and technologies to support improvements in productivity, acquire leads and build customer loyalty, and ultimately help you grow your company’s revenues and profits with minimal risk and investment. Our approach to website design and online marketing can be broken down as follows:
Website Project Planning
We work directly with you and your staff to provide a content rich, well-planned and thoroughly-optimized website to meet your needs, objectives, and budget.
Website Design & Deployment
We utilize the WordPress Content Management System (CMS) for quicker website set up time and launch. WordPress CMS also allows for self-maintenance of your website content, WITHOUT WEB DESIGN/PROGRAMMING KNOWLEDGE. Note: WordPress CMS Website maintenance service/support available and fees based on need. We also specialize in converting outdated “static” websites to WordPress, enhancing existing WP sites, as well as support/training for WP admins.
Configure and manage Google AdWords PPC (pay-per-click) account — AdWords is a proven method to generate targeted website traffic, encourage call to action, and measure marketing performance in terms of ROAS (Return On Ad Spend) and ROI.
Search Engine Optimization (SEO)
Research competitive keywords, apply related Meta tags, and ensure page content is optimized for search engines to drive targeted website traffic.
We can create online press releases on PR Web**, I-Newswire**, etc., supporting targeted mass-distribution of your company’s marketing message. Links from online press releases will connect readers back to your website for more information and “call-to-action”.
Social Media Marketing
Research, launch, and manage social media marketing campaigns for:
Google+/Google Local Search
And any other more specialized social or professional networking platform….
Website Analytics (Google Analytics)
- Install tracking code to the template/page(s).
- Configure goals, prepare reports and provide recommendations to improve website exposure and customer engagement.
- Advise on strategies to help drive sales conversions and revenues.
Note: Service providers mentioned on this page are simply examples of preferred companies offering respective services. These companies are in no way affiliated with Mpower Web Solutions.