- Client Name: Haydee Antezana International: Conference Speaker & Personal Branding Coach
- Type of Business: Marketing & PR
- Website URL: http://www.haydeeantezana.com/
- Platform: WordPress with Responsive Theme by ThemeForest.com (Envato Marketplace)
- Positive Outcomes: Created awareness of new marketing programs and generated call-to-action for client consultations and new projects.
- Project Tags: branding, css3, content management system, lead generation, front-end development, marketing, multimedia, website, wordpress
Collaborated with Haydee Antezana, principal owner, Haydee Antezana International on development of engaging, creative concepts for website redesign, content production and promotion. Results of this phase of the project prepared the client to reach local clientele and extend her professional network across multiple channels and touch points (e.g. email, podcasts, social media, websites). Deployed a fully-responsive, mobile and SEO-friendly WordPress theme and client-provided content (e.g. blog, e-mail lead capture form, Vimeo videos). Employed WordPress CMS and a bootstrap-based framework with a customized child theme and layout.
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