• Client Name: David Rankin, Owner & Resident Moulder Doctor, Moulder Services Inc.
  • Type of Business: Woodworking Machinery Equipment, Parts & Services
  • Location of Business: Troutman, NC
  • Website URL: http://www.moulderservices.com
  • Platform: Volusion E-Commerce with Responsive Template

UPDATE 2/10/2015: After noticing a significant increase in new visitors using smartphones and tablets, the e-commerce storefront template for this typically “brick-and-mortar” business required a more “responsive” layout. We have recently deployed a more “mobile friendly” template design to provide MSI’s customers the ability to browse and checkout from any platform and mobile device.

Moulder Services Inc., (MSI) required the ability to promote and sell its products and accessories for wood moulder machinery. Leveraging the numerous features of a Volusion E-Commerce storefront and backoffice, an online store was set up with SSL and payment gateway for secure online order capture and processing. The product database of about 1,500 SKUs was then populated from Excel files the client had provided.

To market this new venture as cost effectively as possible, Google AdWords has been employed to manage a PPC campaign and distribute related reports to MSI management. Google Analytics helps with tracking site metrics, e-commerce conversions, and other valuable feedback for measuring online advertising effectiveness and product performance.

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Chad Heintz

Digital Marketing & E-Commerce Specialist | WordPress Web Designer & Webmaster at Mpower Web Solutions
Mpower Web Solutions was developed from a driving need to empower small and growing businesses through a full-service marketing approach and around a simple mission statement: To deliver value-driven digital marketing services and e-commerce solutions to a diverse clientele with professionalism and integrity. Connect with Chad for a free 30-minute consultation to discuss your current "pain points" and goals to grow your business.
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